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Dappasol / Work / Kanfa Supply

Kanfa. Ten vendors, one partner.

Corporate procurement is a mess of vendors, quotes and follow-ups. Kanfa's pitch is one trusted partner for all of it, and their website had to make a procurement head believe that in the first scroll.

The engagement. Design and build of kanfasupply.com, the web presence for a corporate supplies partner that consolidates ten procurement categories, from IT hardware and business electronics to corporate gifting and CSR projects, under one relationship. A B2B site with one job: turn a visiting decision-maker into an enquiry.

ClientKanfa · The Preferred Corporate Supplier
SectorB2B · Corporate procurement
TypeBusiness website · lead generation
Live atkanfasupply.com
Kanfa Supply homepage: Say Goodbye to Vendor Chaos, streamline your corporate supplies with one trusted partner

kanfasupply.com · the live homepage

The storyCASE · KANFA
(01) The problem

Selling consolidation takes credibility.

Kanfa's whole offer is trust: hand us the categories you currently juggle across ten vendors, and deal with one partner instead. That is an easy sentence to say and a hard one to believe, because the person reading it is the person whose job depends on suppliers not failing.

A template site works against that pitch. If the company promising to run your procurement carefully has a website assembled carelessly, the visitor draws the obvious conclusion. The site had to look and read like the operation Kanfa promises to be.

(02) What we built

A site with one job: the enquiry.

Nobody adds industrial electricals to a cart. B2B supply is quoted, scoped and negotiated, so the site is built around the conversation, not a checkout.

  • Ten service categories, each with its own page, from computer peripherals and networking to kitchenware, office products and procurement outsourcing
  • A "Why Kanfa" argument that leads with the consolidation pitch: one partner, one invoice trail, one accountable relationship
  • Enquiry paths on every page, because the next step is always a conversation with a human
  • Hand-coded front end, no page builder and no plugin stack to maintain or slow the site down
  • Clients and blog sections, so the proof and the search surface grow with the business
  • Microsoft Clarity session analytics wired in from day one, so Kanfa can watch what real buyers read before they enquire
(03) The outcome

The pitch that runs before the sales call.

The site is live at kanfasupply.com and does the quiet work a B2B site is for: it is the reference every prospect checks between the intro email and the meeting. When a procurement head forwards "have a look at these guys" to a colleague, this is what opens.

No invented revenue claims here. Kanfa's numbers are Kanfa's. What we can show is the build itself, which is why the link above goes straight to it.

StackTOOLS
Kanfa Supply · buildRole
Hand-coded HTML/CSS/JSNo page builder, nothing to bloat or breakFront end
Category page architectureTen service lines, each addressable and indexableStructure
Enquiry forms + contact flowsThe conversion event for a quoted businessConversion
Microsoft ClaritySession recordings and heatmaps for the ownerAnalytics

How this applies to you

If you sell to businesses on quotes and relationships, your website's job is not to close the deal. It is to survive the credibility check that happens between the first email and the first meeting, and to make enquiring feel like the obvious next step.

We build these founder-direct. A business website starts from $399, hand-coded and owned by you. If you are earlier in the journey, how to get a website made for your business walks through the routes and honest costs.

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