ShapeShift has been a pioneering force in the crypto industry since 2014, and we’ve been instrumental in its journey from an emerging startup to a decentralized autonomous organization (DAO). Through ongoing collaboration and strategic support, we helped ShapeShift forge a unique path to growth, ensuring it remained agile and user-focused in a rapidly evolving market. This long-standing partnership allowed ShapeShift to become a respected name in digital asset exchange, culminating in a landmark transition to a DAO structure.
Central to ShapeShift’s success was the development of its innovative exchange platform, designed for quick and frictionless crypto swaps. Our team worked closely with ShapeShift to integrate support for a wide variety of digital assets, streamline the onboarding process, and continually refine trading features. By staying ahead of market trends and technological advancements, we helped ensure the platform could scale effectively while maintaining a user experience that kept traders and enthusiasts coming back.
In this project, the branding process led the way. It created the brief that we used to find the correct brandname.
To create the brand, we worked with 3D and 2D tools to define shape, colors, and motion. The result is a vibrant, fun, and professional brand.