Presence before strategy
You can't solve a problem you haven't sat with. I listen twice as much as I talk.
REC 00:00:00 / Jatin "Juice" Kumar
Sports & brand filmmaker, since 2019
You don't watch
You don't watch
the game.
I live in it.
Sports films for teams, brands, and athletes still on the way up. Stories told from inside the huddle, not the press box.
The highlight reel
The work
The work
talks first
More than
a videographer
01 / The questions
I read the
I read the
room before
I roll
I don't show up with a shot list. I show up with questions. I spend time understanding your business, your audience, your ambitions, and the people you're trying to reach. Only after understanding the room do I press record. Because I'm not here to make content. I'm here to solve business problems through it.
No shot list
Then
Then
I roll
Selected work
Six films.
Six films.
Press play.
Plays right here
02 / Action is the juice
I film sport
I film sport
from inside
the arena
I spent a decade as the athlete. Now I capture the heat instead of being it. Sport shot by someone who's felt the nerves before the buzzer, not just pointed a lens at them.
What the questions produce
Real teams.
Real teams.
Real moments.
The playbook
Five plays.
Five plays.
No shortcuts.
Taped above the desk since 2019. Every project runs through all five.
Relationships before content
The best work comes from respect and real understanding, not a brief.
Understanding before execution
Know the why and every what hits harder.
Culture creates consistency
Trends fade. A culture built around your brand lasts.
Stories connect people
Nobody buys products. We join stories. I help you tell the one worth joining.
03 / The juice medal
I bet on
I bet on
the underdogs
I don't chase finished brands. I work with the ones building something worth believing in. From local businesses to college athletics in Canada, I've always been drawn to people who care more about the mission than the spotlight. Because if your brand grows, mine should grow with it.
Films in the can
Teams and brands
Cities filmed in
Years in the game
Since 2019. Still counting.
04 / The receipts
The word
The word
on the streets
Receipts
SOP TH-80
Streets of Punk
Word on the streets
"It is his ability to connect with student-athletes, coaches and staff that has been instrumental to building a more engaging and inclusive environment."
Cristy LathamPaid
Director of Athletics and Recreation, Loyalist College
"Jatin doesn't plan a robbery, he plans a heist. You know what the person wants from their brand."
ViswadeepPaid
Founder, Nugget Nation
"Someone that collectively shares the same idea of what Momentous Athletics could become. The amount of excitement the athletes have when they see their video on the internet.""Someone that collectively shares the same idea of what Momentous Athletics could become. The amount of excitement the athletes have..."
Tom CrowhurstPaid
Founder, Momentous Athletics
TotalPaid in full
0004 2026 SOP 0891
Thank you for the trust
05 / Let's build
Got something
Got something
worth filming?
Growing brands, teams, athletes, founders with something to prove. If it has a heartbeat and a reason to fight, point me at it.
Tell me your storyNo shot list needed. Just a call.
Three brands.
Three feeds.
Shot for where each one lives. Wide for the arena, tall for the phone, square for the grid.
