REC 00:00:00 / Jatin "Juice" Kumar
Sports & brand filmmaker, since 2019

You don't watch
the game.
I live in it.

Sports films for teams, brands, and athletes still on the way up. Stories told from inside the huddle, not the press box.

The highlight reel

The work
talks first

More than
a videographer

01 / The questions

I read the
room before
I roll

I don't show up with a shot list. I show up with questions. I spend time understanding your business, your audience, your ambitions, and the people you're trying to reach. Only after understanding the room do I press record. Because I'm not here to make content. I'm here to solve business problems through it.

ListenLife Still Rips, the podcast
What the questions produce

Real teams.
Real moments.

02 / Action is the juice

I film sport
from inside
the arena

I spent a decade as the athlete. Now I capture the heat instead of being it. Sport shot by someone who's felt the nerves before the buzzer, not just pointed a lens at them.

03 / The juice medal

I bet on
the underdogs

I don't chase finished brands. I work with the ones building something worth believing in. From local businesses to college athletics in Canada, I've always been drawn to people who care more about the mission than the spotlight. Because if your brand grows, mine should grow with it.

Proof of work
0Films in the can
0Teams & brands
0Cities filmed in
04 / The receipts

The word
on the streets

It is his ability to connect with student-athletes, coaches and staff that has been instrumental to building a more engaging and inclusive environment.Cristy Latham, Director of Athletics & Recreation, Loyalist College
Jatin doesn't plan a robbery, he plans a heist. You know what the person wants from their brand.Viswadeep, Founder, Nugget Nation
Someone that collectively shares the same idea of what Momentous Athletics could become. The amount of excitement the athletes have when they see their video on the internet.Tom Crowhurst, Founder, Momentous Athletics
05 / Let's build

Got something
worth filming?

Growing brands, teams, athletes, founders with something to prove. If it has a heartbeat and a reason to fight, point me at it.

Tell me your storyNo shot list needed. Just a call.